About illi
Our Story
illi was born from a dream, brought to life on 11.11.2020. The first collection was a tribute to a lifelong fascination with the celestial and the magical, blending timeless beauty with contemporary flair. Founded by Rawdha Salem Thani, an Emirati designer with a rich background in Architectural design and visual arts, illi seeks to craft abayas that resonate with the modern woman—pieces that not only make her stand out but also uplift her spirit and confidence.
Why We Do It
At illi, we believe that fashion is a form of self-expression—a way to tell your story without words. We design abayas that reflect the strength, grace, and individuality of the women who wear them.
Our mission is to make every woman feel exceptional, not just through the beauty of our garments but through the confidence they inspire.